Design Inspired by a Rich History
Design strategy for the Historic Meadow Brook Hall
A National Historic Landmark constructed between 1926 and 1929, Meadow Brook Hall is the historic home of one the automotive aristocracy’s most remarkable women, Matilda Dodge Wilson. Her fortune not only built one of America’s finest residences and country estates, it also supported numerous Detroit charities and organizations, and made possible the founding of Oakland University.
Our objective was to increase wedding bookings through a redesigned and keyword-optimized website, rethink the conversion system, and redesign the sales brochure folder to reflect the legacy of Meadow Brook Hall.
In 2016, Meadow Brook experienced its best year of wedding bookings as a result of the digital campaign. The new website also included expanded, optimized content for business events, tours and community programs, laying the groundwork for future campaigns in these other revenue-producing areas.
"“Lauren is such a pleasure to work with. Her ideas are fresh and creative. She works quickly and never misses a deadline. I had such a great experience working with her and the best part…our new wedding brochure is absolutely beautiful. I look forward to working with her on future projects!”
SHANNON O'BERSKI, Director of External Relations at Meadow Brook Estate
Love your brand as much as you love your cause.
Are you embarrassed to share your logo or website with friends, family, or potential donors? Do you feel like your brand doesn’t represent the great work that you do? Do you feel unsure of how to even begin building a consistent brand? At Pen & Promise Design Studio, we understand how frustrating it can be to see your brand’s potential yet feel stuck with inconsistent design, which is why we work with organizations of all sizes to create compelling brands that are easy to communicate and strategically designed to increase impact. Stop being embarrassed by your brand and instead get the help you need to confidently promote your organization.